{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While many deluxe brand names drive direct exposure through social networks advertising, star partnerships and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not altered a lot in years; it does not have TikTok, and doesn't give stars totally free purses